The pandemic didn’t just change our lifestyles — it deeply affected user behavior in the digital space. Once everything shifted online, it became clear: people get tired faster, read less, get anxious more easily, and have low tolerance for overload. Today, a UX designer’s role isn’t just to “simplify” the user journey — it’s to calm users down through interface design and restore a sense of control. Don’t confuse. Don’t overwhelm. Don’t try to impress — just be clear and predictable. What’s changed: - The focus has shifted toward flexibility and empathy - UX is no longer just about “user flow,” but also about emotional comfort - People avoid cognitive effort — we need to adapt More and more often I begin projects with the question: “How will the user feel at this moment?” — not “What should they do next?” UX today isn’t just about efficiency. It’s about being kind.

We’ve all landed on flashy, stylish websites… only to think, “Wait, what do they want from me?” Perfect doesn’t always mean usable. But clear is always useful. And that’s the kind of design that truly works. I’ve seen projects where: — typography was stunning → but users couldn’t find the “Buy” button — animation was elegant → but text became unreadable — visuals were gorgeous → but everything was “under glass” and not clickable My philosophy is simple: A UX designer is not an artist. We’re translators between humans and machines. Let it be simple. Even if it’s “unfashionable.” If the person gets it — they’ll stay, return, and convert. That’s where the real beauty lies: in clarity and usability.

UX isn’t a young person’s game. It’s a profession that matures with you. Sometimes people ask me, “Don’t you get bored after so many years in the field?” And I answer, “Quite the opposite. Each year adds depth to how I see things.” When you’re not 20: - You don’t chase trends for the sake of it - You know how to listen, not argue - You’re not afraid to tell a client, “This won’t work,” and explain why — calmly and clearly I don’t need to prove that I’m a designer. I just do the work that helps people. And that, in the end, is what truly matters. Age doesn’t block creativity in UX. It sharpens it. And that — is my superpower.